03 — Paid Media · Google Partner
Spend that buys customers — not vanity metrics
Google Ads and paid demand structured around search intent and unit economics. As a Google Partner we measure performance against contribution margin — with SEO, analytics, newsletters, and social in the same system so acquisition compounds after the click.
Start a projectWhat we optimize for
Paid only works when intent, economics, and the thing you sell line up. We optimize for that stack — not for dashboard applause.
- Intent Campaigns built around how people actually search and decide Query structure, audiences, and creative tied to real buying moments — not broad reach that looks busy and converts poorly.
- Economics Budget decisions tied to contribution margin — not last-click applause We care what a customer costs and what they return. If tracking can’t support that, we fix measurement before we scale spend.
- Compound Paid that works with product and storefront, not against them Landing, offer, and creative in lockstep with Soft and Ecommerce — so paid doesn’t paper over a broken funnel.
What you get
Full-funnel Google Ads — Search through YouTube — with the hygiene that keeps budget decisions honest.
- Google Ads as a Google Partner — Search, Display, Remarketing & YouTube/Video, structured by intent and margin
- Shopping & Performance Max where the catalog and unit economics support them
- Landing experiences tied to offer and creative — so the click has somewhere useful to land
- Measurement before scale — tracking and attribution hygiene so every euro maps to contribution, not vanity
How we work
- Baseline — accounts, tracking, and unit economics before we touch structure
- Structure — campaigns around intent and margin, not vanity volume
- Launch — creative and landing in lockstep so the click can convert
- Scale — cut waste weekly, double down on what pays back
What supports paid performance
Four service directions we still run under this pillar — so paid is not a rented treadmill, and acquisition has organic, measurement, email, and social to compound against.
Organic visibility that compounds with paid: SERP coverage, engagement and diversified traffic, content built for conversion, keyword breadth, and link earning — so you are not renting every click forever.
Web analytics and campaign reporting finance can trust — so budget and creative decisions rest on contribution, not last-click noise or broken events.
Email marketing with responsive HTML, list sends and reports, plus unsubscribe and bounce hygiene — so lifecycle messaging pays paid CAC back instead of rotting the list.
Presence and social advertising with a consistent brand voice — graphics and video included — knowing social moves referral revenue and SEO, not just paid reach.
In practice
Measurement before scale
Tracking and reporting surfaces that show contribution — not vanity. We fix measurement hygiene before we scale spend, so every budget decision rests on numbers finance can trust.
Want media measured against margin?
We’ll review your accounts and propose a performance plan with clear economics.